Home Staging Blog

Staging Diva Review: Industry Veteran Provides High-Quality Home Staging Courses

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The Staging Diva Home Staging Training Program, founded by Debra Gould, also known as “The Staging Diva,” is a comprehensive training course designed for those looking to start or grow their home staging business. This program is distinct in its focus, emphasizing the business and marketing aspects of home staging rather than just the creative side. It’s tailored for individuals who are passionate about home staging and are seeking to transform their creative skills into a profitable business.

Overview of the Staging Diva Program

The program offers a series of courses that are available in three main formats: Instant Download, Instant Download PLUS, and a Mailed to your door option. The pricing for these packages starts at $995 plus taxes for the Instant Download, $1095 plus taxes for the Instant Download PLUS, and $1295 plus taxes for the mailed to your door option. Each package includes the same core five courses, focusing on various aspects of home staging, from the basics of setting up a business to advanced strategies for maximizing profits​​.

Course Content

  1. Cash in Decorating Homes to Sell: This course introduces participants to the home staging industry, including pricing strategies, services you can offer, and ways to overcome the fear of starting a business.
  2. The Business of Home Staging: It covers practical business advice, such as how to grow your business on a budget, the pros and cons of owning a home staging inventory, and the importance of registering your business.
  3. Taking the Mystery Out of Home Staging Consultations: This course is designed to prepare you for client consultations, offering tips on how to conduct them professionally and effectively.
  4. Sales & Marketing Secrets: This module dives into pricing strategies, identifying your target audience, and marketing your services to secure clients.
  5. Over 30 More Ways to Make Money in Home Staging: The final course explores additional revenue streams within the home staging industry and wraps up the program with graduate-only support and resources​​.

Unique Approach

Debra Gould, through the Staging Diva Program, shares her extensive experience in the home staging industry, aiming to teach others not just how to stage homes but how to make a living doing it. The program has taught over 30,000 students across 23 countries, focusing on practical, real-world advice and strategies for building a successful home staging business​​.

Staging Diva Student Success Stories

The program boasts numerous success stories from graduates who have gone on to establish profitable home staging businesses. Many students have praised the program for its comprehensive business training, which helped them turn their passion for design into a viable business​​​​.

Additional Resources

In addition to the main courses, the Staging Diva Program offers a range of resources, including the Ultimate Design Guide, Staging Consultation Checklist, and Staging Diva Sales Script. These resources are designed to complement the course material and provide students with practical tools to use in their business​​.

Staging Diva Alternatives

For those seeking a more budget-friendly option in home staging training, the School of Home Staging offers an alternative that balances affordability with comprehensive insights into home staging. Priced at just $399, this program provides an accessible entry point for aspiring home stagers who are conscious of their educational investment.

The School of Home Staging course is designed to cover essential topics in home staging, from the fundamentals of design to practical business strategies. While it may not offer the same depth as the Staging Diva Program, it still equips students with the necessary skills and knowledge to begin their journey in the home staging industry.

Ideal for beginners or those on a tight budget, the School of Home Staging course represents an excellent value proposition. It serves as a stepping stone for individuals looking to explore the field of home staging without committing to a higher-priced program. With its focus on essential principles and practices, students can expect to gain a solid foundation in home staging that will prepare them for initial forays into the market.

In conclusion, if the Staging Diva’s comprehensive but higher-priced program is beyond your current budget, the School of Home Staging offers a practical and affordable alternative. With a focus on the core aspects of home staging, it’s a great way to start your home staging career without a significant financial outlay.

Benefits of Starting a Home Staging Business

Starting a home staging business can be an attractive venture for a variety of reasons. It combines creativity with entrepreneurship and taps into the booming real estate market. Here are some compelling reasons why home staging is a great business to start:

  1. Growing Demand in the Real Estate Market: Home staging has become an integral part of selling homes. With the real estate market’s continuous growth, sellers and realtors understand the value of presenting properties in the best light to attract buyers. A well-staged home can make a property sell faster and often for a higher price, creating a steady demand for home staging services.
  2. Low Startup Costs: Compared to many other businesses, starting a home staging business requires relatively low initial investment. You don’t necessarily need a physical office space, large amounts of inventory, or extensive equipment to begin. Many home stagers start with a good sense of design, some basic supplies, and a website to showcase their services.
  3. Flexibility and Work-Life Balance: Home staging offers significant flexibility. You can operate on a part-time basis, work from home, and set your own hours, making it an excellent option for those seeking a better work-life balance. It’s also a business that can be scaled according to your lifestyle and financial goals.
  4. Creative Satisfaction: For those with a passion for interior design and decor, home staging provides a creative outlet that also serves a practical purpose in the real estate market. Transforming spaces to appeal to potential buyers offers immense satisfaction and allows for constant creativity and innovation.
  5. Opportunity for Growth: The home staging industry is not just limited to staging homes for sale. It opens doors to various related services such as interior redesign, color consulting, and more. As you build your portfolio and reputation, you can expand your services to cater to a broader range of clients, including homebuilders, real estate investors, and homeowners looking to refresh their living spaces.
  6. Networking and Community: Starting a home staging business allows you to become an integral part of the local real estate community. It offers numerous networking opportunities with real estate agents, builders, and homeowners, helping you build a strong referral business. The relationships you develop can lead to repeat business and collaborations on various projects.
  7. Marketability: With the rise of home selling and buying shows on television and online, awareness of the value of home staging has never been higher. This increased visibility makes it easier to market your home staging business to potential clients who already understand the benefits of your services.
  8. Impact on Sales: Statistics and studies have shown that staged homes tend to sell faster and for higher prices than non-staged homes. This clear impact on sales provides a compelling value proposition to prospective clients, making it easier to justify the investment in your services.

Final Thoughts

The Staging Diva Home Staging Training Program stands out for its emphasis on the business side of home staging, offering a blueprint for success in the industry. While it does not offer certification, as Debra Gould believes that certification is not necessary for success in home staging, it provides a wealth of knowledge, tools, and resources for aspiring home stagers. The program’s focus on practical, actionable advice, combined with Debra Gould’s extensive experience, makes it a valuable investment for anyone looking to enter or grow in the home staging industry.

Home Staging Certification in California

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Launch Your Home Staging Career in the Heart of California

Diving into the world of home staging in California opens the door to a career filled with creativity and opportunity. The state’s rich tapestry of cities, from the bustling streets of San Francisco to the sun-kissed shores of San Diego, creates a playground for those looking to transform homes into market-ready showcases.

While not required by law, a certification in home staging sets you apart, imbuing your work with credibility and a professional edge. This guide delves into obtaining a home staging certification in California, spotlighting the golden opportunities that lie within its varied real estate landscape and detailing a specialized online certification program perfect for those aiming to shine in the Golden State.

California: A Diverse Canvas for Home Stagers

The Golden State’s real estate scene is as eclectic as its geography. You’ll find tech giants nesting in the Bay Area, movie stars in the sprawling estates of Los Angeles, and laid-back living in the coastal retreats of San Diego. Each area presents its own set of staging challenges and chances, influenced by local growth, housing trends, and lifestyle choices.

Spotlight on Californian Cities

  • San Francisco: A city where every square foot counts, offering a stage for stagers to employ clever designs that make the most of limited spaces.
  • Los Angeles: The world’s cinematic heart requires a staging strategy as diverse as its population, catering to a range of homes from chic urban lofts to sprawling mansions.
  • San Diego: Offers a lesson in blending indoor comfort with outdoor allure, capitalizing on its climate and scenic views.
  • Sacramento: This growing capital is attracting a mix of professionals and families, creating a demand for versatile staging that appeals across demographics.

Stepping Stones to Certification in California

Embarking on your certification journey in California means aligning yourself with the state’s unique market needs:

  • Choose Wisely: Opt for an online certification program that offers depth in design principles, practical staging techniques, and the business savvy needed for California’s eclectic market.
  • Flexibility at Your Fingertips: Benefit from the convenience of online learning, allowing you to absorb knowledge at your pace, wherever you are in California, from its vibrant cities to peaceful beach towns.
  • Real-World Application: Seek out a program that doesn’t just teach but also tasks you with assignments that mimic on-the-ground staging challenges, enhancing your understanding through practical application.
  • Build Your Network: California’s expansive home staging and real estate community is ripe for networking. Make connections that can open doors and offer support as you grow your career.

Our Program: Just Right for California’s Aspiring Home Stagers

Our online home staging certification program is ideal for your staging education because we offer:

  • Expert Guidance: Our curriculum is led by seasoned professionals versed in the nuances of local real estate markets.
  • Adaptable Learning: Embrace the freedom to study on your own terms, ensuring life’s commitments never stand in the way of your ambitions.
  • Hands-On Learning: Dive into assignments that bring lessons to life, building a portfolio that speaks to your skill in making any home market-ready.
  • A Community of Support: Join a network of instructors and peers who are just as dedicated to your success as you are.

Conclusion: A Bright Future in California’s Real Estate Scene

Securing a home staging certification with us not only prepares you to excel in California’s vibrant market but also marks you as a professional of distinction. This is your moment to leverage your talents, transforming spaces while building a rewarding career that reflects your passion for design.